Ebays main purposes are to sell and bid for certain items, these items are mainly second hand good that people do not want any more. Also on ebay there are a numer of shops where you can buy certain clothes or sporting goods from. Its target audience is anyone who wants to buy or sell items. However with ebay it is a what you see is what you get type of site, although it does have insurence on up to £100,000 on its items, also some items on there my be fakes or pritate versions of films and music.